20 August 2025 - Written By
โก Important Announcement – Effective Immediately โก
๐๐๐ฒ๐ฟ๐ ๐๐ฝ๐ผ๐ฟ๐ ๐ต๐ฎ๐ ๐ถ๐๐ ๐๐๐ฎ๐ป๐ฑ๐ฎ๐ฟ๐ฑ๐.
On the LOF stage, you are representing not only yourself, but also your supporters, your sponsors, and the sport of competitive chilli eating.
At League of Fire, our mission is to drive competitive chilli eating forward as a global sport. Weโve already come a long way, and we continue to strive for greater heights. To get there, we must constantly learn, grow, and evolve. At the same time, we must protect the integrity of the stage – ensuring athletes, sponsors, supporters, and organisers all know the spotlight is clear, fair, and professional.
Thatโs why we are introducing ๐ฆ๐๐ฎ๐ด๐ฒ ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐ฆ๐๐ฎ๐ป๐ฑ๐ฎ๐ฟ๐ฑ๐.
These standards are not intended as restrictions, but as necessary measures to protect athletes, supporters, sponsors, organisers, and to safeguard the credibility of the sport itself and the LOF brand.
By implementing these standards, we ensure that all LOF competitions are conducted with clarity, respect, and uniformity.
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๐ช๐๐ฌ ๐๐ง ๐ ๐๐ง๐ง๐๐ฅ๐ฆ
- ๐ฌ๐ผ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ. Youโve earned your place, and the spotlight should shine on you.
- ๐ฌ๐ผ๐๐ฟ ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ. Theyโve chosen to back you, and they deserve recognition without confusion.
- ๐ง๐ต๐ฒ ๐บ๐ฎ๐๐ฐ๐ต ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐๐ ๐ณ๐ฒ๐๐๐ถ๐๐ฎ๐น/๐ฒ๐๐ฒ๐ป๐ ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฒ๐ฟ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ. They play a crucial part in the growth of competitive chilli eating.
- ๐ง๐ต๐ฒ ๐๐ฝ๐ผ๐ฟ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐. A consistent, professional stage builds trust for fans, athletes, sponsors, and organisers alike.
When you compete, the world should see a sport thatโs professional, consistent, and trustworthy. That way, fans know theyโre cheering for something real. Athletes know their effort is respected. And sponsors know their investment is valued.
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๐ง๐๐ ๐ฆ๐ง๐๐ก๐๐๐ฅ๐๐ฆ
๐ช๐ต๐ฎ๐ ๐ฏ๐ฒ๐น๐ผ๐ป๐ด๐ ๐ผ๐ป ๐๐๐ฎ๐ด๐ฒ?
- ๐ข๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐๐ข๐ ๐บ๐ฒ๐ฟ๐ฐ๐ต – a mark that youโre a part of a global organisation.
- ๐๐ฒ๐๐๐ถ๐๐ฎ๐น ๐บ๐ฒ๐ฟ๐ฐ๐ต – celebrating the event thatโs hosting the battle.
- ๐ฌ๐ผ๐๐ฟ ๐ผ๐๐ป ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต – if youโve built one.
- ๐ฌ๐ผ๐๐ฟ ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟโ๐ ๐บ๐ฒ๐ฟ๐ฐ๐ต – provided they have financially backed you, regardless of the outcome, and that their brand aligns with LOFโs values and ethics.
- ๐ข๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐ต๐ผ๐ ๐๐ฎ๐๐ฐ๐ฒ, ๐ฝ๐ฒ๐ฝ๐ฝ๐ฒ๐ฟ, ๐ผ๐ฟ ๐ฏ๐ฒ๐น๐ ๐บ๐ฎ๐๐ฐ๐ต ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ ๐บ๐ฒ๐ฟ๐ฐ๐ต – tied directly to that specific competition.
- ๐ก๐ผ๐ป-๐ฐ๐ต๐ถ๐น๐น๐ถ ๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ/๐๐ป๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ผ๐๐ป ๐๐๐๐น๐ฒ ๐ผ๐ณ ๐ฎ๐๐๐ถ๐ฟ๐ฒ (๐๐๐ฎ๐ด๐ฒ ๐ฐ๐ผ๐๐๐๐บ๐ฒ) – given itโs respectful to fellow contestants, the audience., and the host festival/event.
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐ฏ๐ฒ๐น๐ผ๐ป๐ด?
- ๐๐ป๐ ๐ฐ๐ต๐ถ๐น๐น๐ถ-๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐๐ต๐ฎ๐ ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ – in accordance with the categories outlined above, that may be seen as conflicting and diverting attention away from the athlete, the sponsors, the sport, the League of Fire organisation, and/or the host festival/event.
Thatโs it. ๐พ๐ก๐๐๐ฃ. ๐๐๐๐ค๐๐ฃ๐๐จ๐๐๐ก๐. ๐๐๐จ๐ฅ๐๐๐ฉ๐๐ช๐ก.
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๐ช๐๐๐ง ๐ง๐๐๐ฆ ๐ ๐๐๐ก๐ฆ
Itโs not about restrictions.
Itโs about fairness, professionalism, and respect.
It ensures that when you step on stage, the focus is on your performance, sponsors, organisers, and the sport itself.
We cannot allow non-sponsor chilli-related brands to blur the lines or misuse the stage. LOF exists to promote the athletes, respect the people who unconditionally back them, publicize the sponsors, elevate the host festivals/events, and enhance the advancement of this sport.
If there is any confusion or ambiguity as to what is permissible attire, we ask that you email us prior to the event so we can review your intended wear, and confirm at our discretion whether or not it will be permitted.
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๐๐ ๐ฃ๐๐๐ ๐๐ก๐ง๐๐ง๐๐ข๐ก
By entering the LOF stage, athletes agree to adhere to these standards. LOF officials and host festival/event organisers reserve the right to request changes to attire or to remove prohibited branding from the stage. Non-compliance may result in disqualification.
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๐ง๐๐ ๐๐๐๐๐๐ฅ ๐ฃ๐๐๐ง๐จ๐ฅ๐
Together, weโre building more than just competitions. Weโre building a stage that:
- ๐พ๐๐ก๐๐๐ง๐๐ฉ๐๐จ ๐๐ฉ๐๐ก๐๐ฉ๐๐จ.
- ๐๐๐ค๐ฌ๐๐๐จ๐๐จ ๐ง๐๐๐ก ๐จ๐ฅ๐ค๐ฃ๐จ๐ค๐ง๐จ.
- ๐๐ง๐ค๐ข๐ค๐ฉ๐๐จ ๐๐ค๐จ๐ฉ ๐๐๐จ๐ฉ๐๐ซ๐๐ก๐จ/๐๐ซ๐๐ฃ๐ฉ๐จ.
- ๐๐ช๐จ๐๐๐จ ๐ฉ๐๐ ๐จ๐ฅ๐ค๐ง๐ฉ ๐๐ค๐ง๐ฌ๐๐ง๐.
So when you step onto that stage, know this: ๐ถ๐โ๐ ๐๐ผ๐๐ฟ ๐บ๐ผ๐บ๐ฒ๐ป๐. ๐๐โ๐ ๐๐ผ๐๐ฟ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฟ๐โ ๐บ๐ผ๐บ๐ฒ๐ป๐. ๐๐ป๐ฑ ๐ถ๐โ๐ ๐๐ต๐ฒ ๐๐ฝ๐ผ๐ฟ๐โ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐.
