This super spicy popcorn challenge has been lovingly created by Intl Popcorn in New Jersey, USA.

Intl Popcorn is a family owned company and is very proud to offer the highest quality popcorn (and popcorn products) on the market today. They are passionate about what they do and it shows in their products. Intl Popcorn believe in providing the healthiest products but that taste great too! They also do not use any preservatives, chemicals, high fructose corn syrup or trans fats in their products.

• Devil’s Heat Popcorn is rolled in Intl Popcorn’s famous cupcake batter cane sugar glaze then rolled in the hottest pepper spice on earth 2.1M Scoville Heat!
• For a scorching 4M Scoville Heat Popcorn Challenge check out Devil’s Heat 2.0 & Devil’s Heat 3.0!
• Each Bag of Devil’s Heat consumed will earn you 2 LOF World Ranking Points. Bonus point will be awarded for every 3rd Bag consumed in one sitting!

Challenge Rules:

• No food, drink or relief while attempting the challenge.
• Open the bag ON CAMERA and record WITHOUT EDITS
• Consume the entire contents of the bag
• Endure a 3 minute afterburn
• Congratulations you have completed the challenge
• Repeat as necessary!

LOF World Ranking Points:

• 2 points per Bag

*Extra Bonus Points in ascending order for each consecutive 3 Bags of Devil’s Heat eaten in one sitting:

• 1 bonus point for the 3rd Bag;
• 2 bonus points for the 6th Bag;
• 3 bonus points for the 9th Bag and so on

Additional rules effective from 15 March 2023:

• No spitting or drooling – if you’re producing saliva, make sure you swallow it!
• No waiting in excess of 1 minute after burn time during back-to-back challenges.
• No covering of mouth with tissue/napkin or some such. Wiping of face, nose, and/or mouth is acceptable.